Apple Changes Rules for Tracking Users in the EU
4 Articles
4 Articles
As a result of a multi-year antitrust investigation by German and European competition authorities, Apple has agreed to change the way apps ask for users' consent to track them across apps and websites. Regulators have assessed that the App Tracking Transparency (ATT) system gave Apple an advantage over third-party apps, as the company's apps could use data from its ecosystem without asking for the same kind of consent. The changes do not remove…
As a result of a multi-year antitrust investigation by Germany's federal competition authority and another regulator, Apple has agreed to change requirements for apps on its platforms that ask for consent to track users on other apps or websites
As a result of a multi-year antitrust probe by Germany's federal competition regulator and others, Apple has agreed to modify the requirements for apps on its platforms that ask for consent to track the user across other apps or websites. Regulators said this system, known as App Tracking Transparency, or ATT, had favored Apple over […] Source
Due to pressure from European Union regulators, user tracking consent screens on iPhones will no longer look the same.
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