BIA Names A Market Intelligence and Strategic Communications Leader
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BIA Names A Market Intelligence and Strategic Communications Leader
BIA Advisory Services has created the role of Vice President of Market Intelligence & Strategic Communications, and it sees an individual who has held senior leadership positions at Cox Media Group and Sinclair‘s “Drive Auto” division join the consultancy. For Michael Guerity, his day-to-day tasks will involve overseeing market positioning, research, content development, and industry engagement. Guerity most recently served as Head of GTM Strate…
Executive Action At BIA: Michael Guerity
• BIA Advisory Services announces the appointment of Michael Guerity as Vice President of Market Intelligence & Strategic Communications. In this newly created leadership role, Guerity will oversee strategic communications, market positioning, research storytelling, content development, and industry engagement while helping shape the development, delivery, and application of BIA’s U.S. local advertising forecast intelligence, market analysis, an…
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