BHIM Payments App Appoints MS Dhoni as Brand Ambassador
6 Articles
6 Articles
BHIM taps MS Dhoni to strengthen brand in India’s digital payments market
The post BHIM taps MS Dhoni to strengthen brand in India’s digital payments market appeared first on SportsMint Media. India’s government-backed digital payments platform, BHIM Payments App, has appointed the former Indian cricket team captain, Mahendra Singh Dhoni as its brand ambassador, as it looks to strengthen its consumer positioning within the country’s rapidly expanding Unified Payments Interface (UPI) ecosystem. The partnership, announc…
NPCI BHIM Services Limited signs Mahendra Singh Dhoni as brand ambassador
NPCI BHIM Services Limited has appointed former India cricket captain Mahendra Singh Dhoni as brand ambassador for the BHIM. The move comes as the payments app approaches a decade of operations and looks to expand its user base and strengthen adoption across the country. Commenting on the partnership, Lalitha Nataraj, Managing Director and CEO, NBSL, said, “As digital payments continue to scale in India, the next phase of growth is about strengt…
BHIM Payments App appoints MS Dhoni as brand ambassador
New Delhi: NPCI BHIM Services (NBSL) has appointed former India captain Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App. The company said the association reflects shared attributes of reliability and consistency. BHIM, which has been part of India’s digital payments ecosystem for nearly a decade, has expanded its presence across the country, while Dhoni is widely recognised for his leadership and composure on the field. Sp…
BHIM Payments App appoints Mahendra Singh Dhoni as Brand Ambassador
Mumbai: NPCI BHIM Services Limited has announced the appointment of Mahendra Singh Dhoni, World Cup–winning former captain of the Indian cricket team, as the Brand Ambassador for the BHIM Payments App. The move marks a strategic step in the platform’s next phase of growth, focused on scale, inclusion, and long-term user confidence. The partnership brings together two entities known for trust, reliability, and consistency. While the BHIM Payments…
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