Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

The R220 000 top price at the 34th AG Bonsmara Production Auction in Vrede was a clear sign of strong demand for quality genetics, with 40 Bonsmara bulls selling at an average of R97 500. But for African Farming’s Maphuti Mongatane, the most memorable moment of the day had little to do with the hammer price. It was the way breeder Arthur de Villiers made a point of thanking every buyer by name after each sale – a simple gesture that offered a qu…