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Beyonce Says Jay-Z Grew Out His Hair to Help Daughter Blue Feel Confident With Her Curls

Beyoncé says the family helped Jay-Z comb out his eight-year-old locs in a seven-day process for a Cecred promotional video.

  • On Sunday, June 21, music superstar Beyoncé released a 7-minute YouTube video titled "The Blueprint" detailing husband Jay-Z's hair transformation and the sentimental process behind combing out his signature locs.
  • Jay-Z grew his locs for eight years starting around 2017 to show daughter Blue Ivy Carter they shared similar hair textures after she expressed lack of confidence in her own curls.
  • To honor his late father, Adnis Reeves, who wore an Afro, the rapper spent seven days combing out his wicks using Beyoncé's Cecred hair products before his May 30 Philadelphia performance.
  • The process was a "family affair," with Beyoncé narrating footage of her and their daughter detangling and conditioning the hair, culminating in Jay-Z successfully debuting his natural Afro at The Roots Picnic.
  • While Jay-Z prepares to celebrate the 30th anniversary of "Reasonable Doubt" and the 25th anniversary of "The Blueprint," Beyoncé maintains a low public profile, fueling speculation about her "Act III" project.
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The South African broke the news in Johannesburg, South Africa on Monday, June 22, 2026.
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