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Between Heartbeat and K-Pop: So Different Apple Advertises for Its New iPhones and Watches

Summary by horizont.net
Two weeks after the new Apple CEO John Ternus next to the iPhone 18 conjured up the first foldable iPhone duo as well as new airpods and Apple watches from the hat, the advertising machine starts. In the campaign for the new Apple Watch Series 12, the company beats unusually serious sounds. The iPhone campaign with Superstar Rosé is quite different.
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Two weeks after the new Apple CEO John Ternus next to the iPhone 18 conjured up the first foldable iPhone duo as well as new airpods and Apple watches from the hat, the advertising machine starts. In the campaign for the new Apple Watch Series 12, the company beats unusually serious sounds. The iPhone campaign with Superstar Rosé is quite different.

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horizont.net broke the news on Thursday, September 24, 2026.
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