Bentley Rethinks the Showroom, Beginning With the Oldest Bentley Retailer Out There

Bentley Rethinks the Showroom, Beginning With the Oldest Bentley Retailer Out There

Bentley has a new retail concept, and the short version is that vehicles no longer sit in rows. The reception desk is gone as well, replaced by a bar. It debuted at Jack Barclay in London, and the new showroom look will eventually shape the customer experience across more than 220 retailers in over 60 markets. Jack Barclay is the right place to start. Founded in 1927 and taking its name from a racing driver of that era, the oldest (continue read…

A new brand vision for Bentley Motors and its retailers is unveiled

Bentley has unveiled a new global retail concept, transforming the traditional automotive showroom into a more immersive, digitally connected luxury environment. Making its debut at Jack Barclay, Bentley’s flagship retailer in London, the new concept will ultimately shape the customer experience across Bentley’s global network of more than 220 retailers in over 60 markets. Established […]

Bentley reinvents showrooms with new visual identity

Bentley has unveiled a new visual identity, reinventing its traditional automotive showrooms. Making its debut at Jack Barclay, Bentley’s flagship retailer in London, the new concept has transformed the showroom into a more immersive and digitally connect luxury environment. Bentley board member for sales and marketing, Christophe Georges said: “Our retailers are one of the ...