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Oreo Unveils 3 New Flavors, Lets Fans Pick Permanent Cookie
Fans can vote on the returning flavor, and the winner will be sold again in 2027 after a limited store run.
Oreo announced three limited-edition cookie flavors on Aug 13: Oreo Banana Pudding Cookies, Oreo Deep Fried Cookies, and Oreo Chicken and Waffles Cookies, inviting fans to vote for their favorite.
Giving fans true agency, Oreo vice president Matt Foley said the company is allowing customers to decide which flavor joins the permanent product lineup. Foley added the brand is eager to see which option fans select for 2027.
Presales for all three flavors begin Aug 17 via SnackWorks' TikTok Shop and Oreo.com, with full retail availability across U.S. grocery and retail stores starting Aug 24 for a limited time.
The winning flavor will be crowned on Oct 13 and permanently return to shelves in 2027, making the winner part of Oreo's official lineup for a limited time.
Voting participants are automatically entered into a sweepstakes for a chance to win a year's supply of original cookies, with the voting window remaining open through Oct 12. Each person is limited to one entry.