BCCI ropes in Campa Cola, ChatGPT and SBI Life as associate partners for Team India matches till 2028
8 Articles
8 Articles
The Economic Times
Times of IndiaBCCI ropes in Campa Cola, ChatGPT and SBI Life as associate partners for Team India matches till 2028
The BCCI has appointed Campa Cola, ChatGPT and SBI Life as associate partners for 35 bilateral matches in India through March 2028. Campa Cola emerged as the highest bidder at ₹1.31 crore per match, while ChatGPT and SBI Life bid ₹1.2 crore each, as the board continues seeking a title sponsor.
BCCI ropes in Campa Cola, SBI Life and ChatGPT as associate partners for bilateral matches
The Board of Control for Cricket in India (BCCI) has secured Reliance Consumer Products’ soft drink brand Campa Cola, life insurer SBI Life and AI chatbot ChatGPT as associate partners for bilateral matches played in India, according to The Economic Times. The deal covers 35 matches and will run until March 2028. The BCCI is continuing to look for a title sponsor after its previous deal ended in August 2026. People familiar with the development …
BCCI is going to earn a lot of money from the Indian cricket team again. For this, an agreement has been signed with three big companies. This will add to the BCCI's coffers.
The BCCI is once again set to earn big from the Indian cricket team. It has made deals worth Rs 130 crore with three major companies.
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