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Baseball-MLB hopes to attract new fans with pop culture theme days at ballparks

MLB teams say theme nights drew 56% new buyers last year and lifted specialty ticket sales 13% as they target women and younger fans.

Summary by WTVB
By Nicole Fernandes Sept 18 (Reuters) - It is a typical summer scene at the home of the Toronto Blue Jays. The sun is out, the retractable roof is open and a sea of blue-jersey-clad fans are cheering on the home team as they take on the Baltimore Oriol...

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MLB hopes to attract new fans with pop culture theme days at ballparks

Promotional theme days are not new to sports, but leagues like MLB are leaning into pop culture franchises to fill the seats.

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Baseball-MLB hopes to attract new fans with pop culture theme days at ballparks

By Nicole Fernandes Sept 18 (Reuters) - It is a typical summer scene at the home of the Toronto Blue Jays. The sun is out, the retractable roof is open and a sea of blue-jersey-clad fans are cheering on the home team as they take on the Baltimore Oriol...

Read Full Article
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WTVB broke the news on Friday, September 18, 2026.
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