Barilla Group: How the world’s biggest pasta company survived a century

Barilla Group: How the world’s biggest pasta company survived a century

Barilla Group, founded in Parma, Italy in 1877 as a pasta shop, is now the world's biggest pasta company. How did the family-owned Italian business survive nearly a century and a half to reach the scale, geographical and product diversity and brand recognition it has today? And how does it slot into the changing world of food in the present?