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Bardstown Bourbon Launches NFC-Powered Gifting Program
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Bardstown Bourbon Launches NFC-Powered Gifting Program
Credit: Bardstown Bourbon Company Bardstown Bourbon Company has debuted Bourbon Gifting Reimagined, a program it calls a first-of-its-kind NFC-powered gifting application in the American whiskey category. The initiative, launching ahead of Father’s Day, allows consumers to attach a premium NFC sticker to any bottle and load it with a custom message, photo, or video that recipients unlock with a single smartphone tap. The program uses NFC technol…
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