US EditionAmazon Raises Price of ad-Free Tier, Rebrands No-ad Service
Amazon raises Prime Video ad-free tier to $4.99 with added 4K streaming, more downloads, and concurrent streams, aligning with major streaming services, company said.
- On the price front, Amazon said that ad-free Prime Video will rise from $2.99 to $4.99 per month and be rebranded as Prime Video Ultra next month.
- Citing costs and industry norms, Amazon said delivering ad-free streaming with premium features requires significant investment and aligns with other major streaming services after launching ads on Prime Video in 2024 and investing heavily in sports and live TV programming.
- Subscribers opting for Ultra will receive 4K/UHD streaming, five concurrent streams, and up to 100 downloads, while the ad-supported Prime Video plan is capped at 1080p with 50 downloads and four concurrent streams.
- Prime members face the increase on top of Prime membership’s $139 a year, but Amazon said there is no change to membership pricing and a 25% cost saving or $45.99 a year with Ultra.
- Customer reaction is already visible, with some social media users resigning and calling the Ultra plan 'not worth it' as the ad-free upgrade is available worldwide.
13 Articles
13 Articles
The streaming service will go from $2.99 to $4.99 and change its name to “Prime Video Ultra” with new benefits for subscribers
The streaming market continues to evolve rapidly. In the face of increasing competition and the need to make their investments in content profitable, platforms are multiplying the new subscription formulas. Amazon has just unveiled Prime Video Ultra, a new premium offering designed to replace the current non-advertising option in the United States. A formula that introduces more [...]
Amazon Prime Video Ad-free Package Gets New Name And Pricing
Majority of us have the subscription to Amazon Prime Video with advertisements and it actually comes with the subscription of Amazon Prime. However, now Amazon is bringing a new package and you need to make some extra payment and the package will offer advertisement free experience. It will be costing $4.99 a month, up from [...]
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
