Bad Bunny’s Record-Breaking Popularity Proves That Latinos are Paving the Way in the Americas

How Bad Bunny brought the issue of Puerto Rico’s power grid into world view

For millions, it was a striking visual moment; for Puerto Ricans, it reflected an everyday realityOriginally published on Global VoicesScreenshot of Bad Bunny’s Apple Music Super Bowl Halftime Show taken from the NFL YouTube video. Fair use. Super Bowl halftime shows are always a spectacle, but at Super Bowl LX, Puerto Rican artist Bad Bunny did something unusual: he crafted a compelling masterclass in energy communications by turning electricit…

Bad Bunny’s Record-Breaking Popularity Proves That Latinos are Paving the Way in the Americas

Bad Bunny, a Puerto Rican icon born Benito Martínez Ocasio in Bayamón in 1994, made history at the 2026 Super Bowl Halftime Show. His performance is historic for many reasons. One of the most significant reasons is that it is the first halftime show since Super Bowl I in 1967 to be performed entirely in Spanish. It occurred during the same week that Bad Bunny won the Grammy for Best Album for Debí Tirar Más Fotos (DTmF), or “I Should Have Taken …