US EditionWhy Bad Bunny Picked a High Street Favourite to Create His Super Bowl Look
- Bad Bunny's Super Bowl halftime show celebrated Latinx culture and featured appearances from icons like Pedro Pascal and Ricky Martin, marking the first all-Spanish performance in Super Bowl history.
- For his performance, Bad Bunny wore a cream outfit from Zara, marking the brand's debut at the Super Bowl, contrasting with the typical choice of custom luxury attire.
- Billboard has voted Bad Bunny as the number one popstar in the world, surpassing Taylor Swift in Spotify monthly listeners.
- Zara, a Spanish brand owned by Inditex, has distanced itself from fast fashion by collaborating with emerging designers and investing in quality campaigns.
14 Articles
14 Articles
Puerto Rican singer Bad Bunny made a special gesture towards the employees of Zara's headquarters, the Spanish company he chose to design his outfit for the 2026 Super Bowl halftime show.
Bad Bunny's Super Bowl outfit was by a high street brand
Bad Bunny made a striking fashion statement at Sunday’s Super Bowl halftime show, eschewing costly couture for accessible high-street tailoring, a move that resonated far beyond the stadium. The Puerto Rican star, 31, who also made history as the first performer to headline the show entirely in Span...
The Independent
The Independent (US)Why Bad Bunny picked a high street favourite to create his Super Bowl look
The Puerto Rican star wore high-street fashion for his Super Bowl performance
How fashion won the Super Bowl
Drapers How fashion won the Super Bowl From the Levi's Stadium to Bad Bunny's Zara looks, Super Bowl 2026 has been hailed as fashion's most significant yet. Drapers examines the impact of brand tie-ups with the most watched television event of the year.The post How fashion won the Super Bowl appeared first on Drapers.
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