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Bad Bunny Becomes First Latin Artist to Gross $1 Billion in Touring
Billboard Boxscore says the Spanish-language star reached the mark with 6.4 million tickets sold across 260 reported shows.
Bad Bunny became the first Latin artist to surpass $1 billion in career touring revenue, powered by major 2026 stadium performances across South America, Australia, Japan, and Europe.
His total gross of $1.08 billion and 6.4 million tickets stem from 260 reported shows, including 2024's Most Wanted Tour and 2022's El Ultimo Tour del Mundo spanning multiple continents.
The Debo Tirar Mas Fotos World Tour grossed $360 million through 41 shows, making it the highest-grossing tour in Billboard Boxscore history excluding U.S. dates.
Madrid shows grossed $96.1 million, contributing 36% of tour revenue; his 623,000 Madrid tickets surpass his 2022 World's Hottest Tour earnings of $314.1 million.
With 15 dates remaining through July 22 in Brussels, the tour projects toward $450 million, maintaining a nearly two-to-one lead over Take That in gross and attendance.
Puerto Rican artist Bad Bunny (32) has broken a record with his latest world tour. According to Billboard, he is the first Latin artist to have amassed 1 billion dollars in ticket revenue from his tours and the first to do so without performing in English.
4 days ago·Amsterdam, Netherlands (Kingdom of the)