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Bad Bunny’s Record-Breaking Residency Signals a Shift in Modern Marketing
Bad Bunny's 31-night residency attracted over 250,000 attendees and ended with a record-breaking livestream and a new Amazon Music initiative supporting Puerto Rican communities.
- Bad Bunny closed his 30-date No Me Quiero Ir de Aquí residency on September 20 at San Juan's El Choli with a nearly four-hour finale show.
- The residency honored the eight-year mark since Hurricane Maria struck Puerto Rico and highlighted the release of Bad Bunny's sixth album, DeBí Tirar Más Fotos, which debuted on January 5.
- The finale included an emotional duet with Marc Anthony performing 'Preciosa,' guest appearances by Arcángel and De La Ghetto, and a livestream that shattered Amazon Music's single-artist viewership records.
- During an emotional moment onstage, Bad Bunny assured the audience that he would stay true to himself, expressed his affection for his parents, and emphasized that love is always the answer, while also reminding everyone that people around the world are watching.
- The residency attracted more than 250,000 fans, contributed approximately $400 million to Puerto Rico’s economy, and initiated a long-term collaboration with Amazon Music aimed at supporting education, disaster recovery efforts, and the promotion of local culture.
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19 Articles
Bad Bunny Destroyed An Amazon Music Livestream Record With His Massive Puerto Rico Performance
Harold Camilo Bad Bunny has had a pretty major past week. He received more Latin Grammy nominations than anybody else for the upcoming ceremony. He was revealed to be hosting an upcoming Saturday Night Live episode. This past weekend, he also performed a huge Puerto Rico concert for the No Me Quiero Ir de Aquí: Una Más livestream, broadcast via Amazon Music. As an Amazon Music spokesperson tells Uproxx, the September 20 livestream was the most-w…
The Puerto Rican reggaetoner finished his historic residence I don't want to leave here: One More this Saturday with a show alongside outstanding guests
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Total News Sources19
Leaning Left4Leaning Right1Center5Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 40%
C 50%
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