Published 1 day ago • loading... • Updated 14 hours ago
Their Finances Were Tough. Then Came 'Insane' Back-to-School Costs
Families are expected to spend $103.5 billion on college costs and $43.3 billion on K-12 shopping as inflation lifts prices, surveys found.
K-12 back-to-school spending reached a record $43.3 billion in 2026, while college-related expenditures hit $103.5 billion, both surpassing the previous high of $41.5 billion set in 2023.
Inflation, production costs, and tariffs on imported goods drove these increases, according to the Groundwork Collaborative and The Century Foundation, which found typical school supply list prices rose 7.7% from last year.
A Beyond Finance survey found 70% of parents feel social pressure to match peers' spending, while 45% of parents plan to take on debt for school costs, up from 34% two years ago.
Omnisend reports 45% of households plan to use buy now, pay later services to manage expenses, with nearly half of parents sacrificing essentials like groceries or bills to accommodate rising costs.
Experts suggest families budget for the entire school year and anticipate recurring fees for technology and field trips rather than focusing solely on initial shopping, potentially reducing reliance on debt.