AX26: 77% of travellers demand unified digital offer as airport satisfaction hits record 82%

Airport satisfaction hits a record 82% - Airline Routes & Ground Services

Global travellers are signaling a shift toward deeper, digital-first relationships with airports. According to the latest Airport Dimensions’ Airport Experience (AX26) research, 77% of travelers now want a single digital platform to unify their journey, with 30% stating such a platform would directly encourage them to spend more. The study, based on insights from over 11,000 regular global travelers, highlights a significant opportunity for airp…

AX26 study finds 77% of global travellers want a single digital platform to unify their journey

Global travellers are signalling a shift toward deeper, digital-first relationships with airports. According to the latest Airport Dimensions’ Airport Experience (AX26) research, 77% of travellers now want a single digital platform to unify their journey, with 30% indicating that such a platform would directly encourage them to spend more. The study, based on insights from over 11,000 regular global travellers, highlights a significant opportuni…

AX26: 77% of travellers demand unified digital offer as airport satisfaction hits record 82%

We speak to Airport Dimensions CEO Mignon Buckingham to examine the commercial implications of the company’s wide-ranging annual study into airport experience, which features insights complied from over 11,000 travellers.