Autotrader launches next phase of brand campaign

AutoTrader Targets Consumers Aged 25–44 Starting Car-Buying Journey with New ‘Passing Comments’ Campaign

● ‘Passing comments’ is the second campaign under Autotrader’s brand platform ‘It’s time for Autotrader’, which was launched in 2025 across OOH and Digital, radio and podcasts from global agency, IMA● The new campaign contains the first TV ad under the new platform● ‘Passing comments’ is set to generate almost 500 million impressions before the […]

Friends and enemies give buyers the 'Autotrader nudge' - DecisionMarketing

Automotive marketplace Autotrader is aiming to drive home the message that its platform is the “undeniable” destination for drivers aged...

Autotrader continues ‘It’s time for Autotrader’ marketing campaign

Autotrader will launch the next phase of the multi-channel ‘It’s time for Autotrader’ brand campaign on 27 September. This is the second campaign under ‘It’s time for Autotrader’, which launched in October 2025. Niki Kilby, Chief GTM Officer at Autotrader, said: “At the heart of our new campaign is a simple goal: bringing more confident ...

Latest Autotrader campaign targeting 70% of UK adults

Autotrader is launching a nationwide campaign intended to move undecided consumers into active car searches and generate more exposure for dealership stock.

Autotrader launches next phase of brand campaign

The campaign places particular focus on consumers aged 25 to 44 at the moments they are most likely to start thinking about their next car.