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Automation as a Key Strategy for Advertisers and Agencies in Latin America
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Indice Político
Indice PolíticoAutomation as a Key Strategy for Advertisers and Agencies in Latin America
As internet access, mobile usage and online commerce have increased across Latin America, so too has the region’s digital advertising market. Brands are devoting ever-greater resources to digital channels as audiences become more engaged online, and agencies are competing to drive performance that can be measured in markets that vary greatly in terms of regulation, consumer behavior, and availability of platforms. Acceptance of this evolution ho…
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