Australia’s Social Selling Is Booming, PayPal Data Shows

Australia’s social selling is booming, PayPal data shows

About 67 per cent of Australian businesses sell through social media, indicating social selling has become a mainstream commercial channel.

Australia's social selling booming, PayPal data shows

About 67 per cent of Australian businesses now sell through social media, indicating social selling has become a mainstream commercial channel, according to PayPal’s eCommerce Index. The shift is reflected in performance data. Social media accounts for 11 per cent of online sales in Australia, rising to 14 per cent among businesses that sell through these platforms. Social media remains a core marketing channel, with 89 per cent of businesses us…