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Australia sells itself as ‘a reef, a rock and a harbour’. Melbourne wants to be its new face

Victoria leaders want a 10-year visitor economy plan as the state seeks more of the national tourism spotlight and says spending rose 6.6% in a year.

Melbourne Assembly: What Melbourne venues like the MCG, Melbourne Park, Flemington Park must do to ensure city remains Australia’s sports and arts capital and attract overseas tourists will be discussed at The Age’s Melbourne Assembly civic forum from October 19 to 21

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Sydney Morning Herald broke the news in North Sydney, Australia on Tuesday, October 6, 2026.
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