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Australia in its sights: American footy’s US$1b global TV play

The NFL will host its first regular-season game in Australia at the Melbourne Cricket Ground, aiming to grow its fanbase amid a $1 billion potential global streaming rights deal.

Summary by The Age
An Aussie in Monday’s Super Bowl and a planned NFL clash set for Melbourne this year are key to the NFL’s plans to re-write the global sports streaming playbook.

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WA todayWA today
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The AgeThe Age
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Australia in its sights: American footy’s US$1b global TV play

An Aussie in Monday’s Super Bowl and a planned NFL clash set for Melbourne this year are key to the NFL’s plans to re-write the global sports streaming playbook.

·Northbridge, Australia
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Brisbane TimesBrisbane Times

Australia in its sights: American footy’s $US1b global TV play

An Aussie in Monday’s Super Bowl and a planned NFL clash set for Melbourne this year are key to the NFL’s plans to re-write the global sports streaming playbook.

·Brisbane City, Australia
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The Age broke the news in Australia on Wednesday, February 4, 2026.
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