'Aura Farming': The Video Game-Inspired Youth Trend Sweeping Latin America
Dozens of young people in costume compete for crowd cheers as the social media trend moves from Brazil to cities across Latin America and Spain.
- On Saturday, Aug. 29, 2026, young people in Lima, Peru, held an aura battle at Las Sombrillas, a physical manifestation of the internet trend sweeping across Latin America and Spain.
- Peruvian content creator Fernando Lícito saw a Brazil contest in June and brought the trend to Peru, where participants compete for crowd applause to generate good vibes.
- Competitors engage in dance battles without touching, often mimicking soccer star Cristiano Ronaldo's goal celebration, while dressing as characters like Shrek or Chainsaw to showcase creativity and earn crowd favor.
- Officials in Lima's Miraflores and Costa Rica banned events over permit issues, while Mexico's education minister embraced the trend, posting a video claiming to be "farming good education."
- María Paula Martínez, a professor at Colombia's Los Andes University, noted that aura farming has moved beyond digital spaces into physical venues, enabling teenagers to socialize and display good vibes.
31 Articles
31 Articles
The Standard-Journal
goSkagit'Aura farming' trend inspired by video games is sweeping Latin America
Young people across Latin America are gathering on beaches, parks and other public spaces to take part in "aura battles," a trend that has moved from the internet to the real world. Participants dress as comic characters and perform dance…
ledauphine.com
What was a trend on social networks is conquering the streets of Latin America. Since the beginning of the summer, these unusual battles embody a mix of current web culture and dance battles of the 1990s.
LancasterOnline
Independent EspañolLIMA (AP) — On a beach in Lima on the Pacific dozens of young people gathered a recent weekend to observe how one of them, dressed as the ogre Shrek, danced in the sand in front of imitators of...
What is aura farming? The viral trend drawing crowds across Latin America
LIMA, Peru: Dozens of young people gathered recently on a beach in Peru’s capital to dance, pose and show off their most creative moves - all in pursuit of one thing: aura.They were taking part in a so-called "aura battle," a real-world spin on the Internet trend known as "aura farming” that is sweeping across Latin America.Dressed up as characters from comic books or animated films, competitors engaged in dance battles of sorts, vying for the c…
Experts point out that this phenomenon goes beyond a simple trend behind the screen and shows how young people build their identity and relate socially
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