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Audi’s Sales Are Struggling. New SUVs Could Be the Answer
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Beyond the Atlantic, luxury is not expressed in discretion, nor in Nordic minimalism. It is assessed by the size of the wheelbase, the volume of the trunk and the number of cup holders. While BMW and Mercedes were serenely at the top of sales thanks to their imposing X7 and GLS, Audi was attending the show from the substitutes' bench. Due to the lack of significant new developments, the American distribution network trembled with impatience. To …
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