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Audi Prepares China-Focused E7X Electric SUV Under Volkswagen-SAIC Strategy – Telematics Wire

20th March 2026 Audi is gearing up to launch a new electric SUV, expected to be called the E7X, as part of Volkswagen Group’s broader push to strengthen its position in China’s highly competitive EV market. The model is being developed under the China-specific “AUDI” sub-brand, a joint initiative between Audi and its long-time partner SAIC Motor. Unlike traditional Audi vehicles, this new lineup is tailored exclusively for Chinese consumers, foc…
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Last year, the young AUDI brand (founded by Audi and SAIC) launched its first model, the "E5 Sportback". After a promising launch, the soufflé came back very quickly. So, in an attempt to boost its sales, the company is about to expand its range with a large SUV. Unveiled a few months ago, the E7X is now a little more detailed. A big SUV to seduce customers is a very important model. Unveiled at the end of last year, the E7X will soon start its …

AUDI has officially introduced the new E7X, a large electric SUV that will be marketed in China under the specific brand AUDI, created exclusively for this market together with SAIC Motor. This model, which will be released publicly at the next Beijing Motor Show (24 April to 3 May), represents a further step in the German manufacturer’s strategy to compete in the world’s largest electric vehicle market. Sports features and up to 670 hp combines…

You know Audi well, but do you know AUDI? AUDI: a division of Audi reserved for China Behind this name in all letters hides in fact a sub-division of Audi, created in 2024 specifically for Chinese customers. The Volkswagen group (Audi, Skoda, SEAT, Cupra...), which for decades reigned in the Chinese automotive market, is in difficulty there, constantly capped by the local brands who tirelessly grapple with valuable market shares. In 2025, the gr…

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Auto Journal broke the news in on Thursday, March 19, 2026.
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