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Auberge Collection Debuts New Brand Identity
Summary by LODGING Magazine
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Auberge Collection Debuts New Brand Identity
BETHESDA, Maryland—Auberge, a portfolio of luxury hotels, resorts, and residences, announced its new name: Auberge Collection. The more encompassing title reflects Auberge Collection’s growing collection of properties. From city hotels to beachfront properties, the new name highlights a broader scope for Auberge. “From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences,” said Dan Friedkin, chairman, Au…
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