The Rundown: Google Expands AI Max as Automation Shifts Upstream

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In a year, artificial intelligence has been imposed as a central lever in the management of advertising campaigns, especially on search. In the face of increasingly complex, conversational and unpredictable queries, traditional methods of targeting and creating adverts show their limits. It is in this context that Google continues to evolve AI Max, its search campaign solution driven by AI. One year after its launch, the platform opens up to new…

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Google continues to shift control in the advertising business towards AI. New AI Max features are designed to make campaigns more efficient, but for advertisers, this raises the question of how much influence they actually have on output and results. read more on t3n.de

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On the occasion of AI Max's first birthday, Google has introduced new options for search ads. On the one hand, the availability of AI Max will be extended to certain campaign types, on the other hand, AI Brief will help advertisers fine-tuning in targeting in the future. And a new URL feature ensures that ads in the conversational search context – for example, when talking to AI Mode – always have the right landing page for users. Google brings …