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Asda brings ‘Big Easter Energy’ to life in new campaign from Lucky Generals

Summary by Roastbrief US
London, 20 March 2026: Asda is celebrating Easter with a fresh burst of energy in a new campaign from Lucky Generals, bringing the retailer’s trademark humour and family first spirit to the forefront. The work continues to build on the successful That’s Asda Price platform, showing how Asda helps customers go big on the moments that matter – without the big price tag. The campaign launches with two 20” films that capture the playful chaos and c…
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Roastbrief US broke the news in on Friday, March 20, 2026.
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