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As AI floods the market with content, R/GA says creativity is becoming more valuable
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As AI floods the market with content, R/GA says creativity is becoming more valuable
New Delhi: As artificial intelligence continues to lower the barriers to content creation, the advertising industry is being pushed to reconsider the role and value of creativity. During a Cannes Lions 2026 session, 'Making Things That Make Things: A Playbook for the Intelligence Age', Tiffany Rolfe, Global Chair and Global Chief Creative Officer at R/GA, and Nicholas Pringle, Chief Creative Officer, EMEA, R/GA, discussed how artificial intelli…
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