Armani’s Business and Creative Evolution on Show in Milan a Year After Founder’s Death
Silvana Armani’s collection emphasized continuity and change as the company prepares talks with preferred bidders for a 15% stake.
- On Sunday, Italian luxury group Armani prepared to hold meetings with LVMH, L'Oreal, and EssilorLuxottica to discuss selling a 15% stake, as stipulated in late founder Giorgio Armani's will.
- Giorgio Armani, who died at 91 last September, stipulated in his will that an initial 15% stake sale must occur between 12 and 18 months after his death, potentially preceding a market listing.
- Chief Executive Giuseppe Marsocci told reporters on Sunday that the company has no favorites and the stake could potentially be split among all three companies or other investors of "equal standing."
- The company debuted its Spring-Summer 2027 collection in Milan, showcasing the "Evolution" of the brand under new creative director Dario Vitale, appointed earlier this month.
- Any transaction depends on reaching agreement on "price and details," though Marsocci noted the assumption that talks were underway "may have some logic" as the house respects the founder's timetable.
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Armani charts its future as Bottega Veneta sheds layers in Milan
The future of Giorgio Armani’s fashion empire is coming into focus a year after the designer’s death. Its latest collection, previewed on Sunday, showcased his signature elegance, while behind-the-scenes preparations began for the sale of a 15% stake as stipulated…
The Milan Fashion Week closed in silence. On the notes of "Enjoy the Silence" by Depeche Mode, while the room of "Armani/Teatro" turned into a dark sky dotted with lights reflected by the strobe hanging in the center. It was not necessary to add much. The refrain, with that desire that finds what it seeks in what it has [...] The article "I put cotton," Giorgio Armani did not like because he said it was poor: Silvana Armani closed the Milan Fash…
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