US EditionRalph Lauren, Lululemon And Armani—The 2026 Winter Olympics Team Sponsors
- On Friday, the Winter Olympics open in Milan, with Ralph Lauren dressing the U.S. team and Armani outfitting Italy, the event's fashion capital.
- Giorgio Armani's death set a will-driven deadline requiring a 15% sale within 18 months and stake doubling within five years, with an IPO as an alternate option.
- One of the final collections was among the last projects Giorgio Armani designed, as he personally owned 99.9% of the company with 0.1% held by the Giorgio Armani Foundation.
- Armani's heirs will weigh potential buyers, including Prada's likely heir, to preserve the brand's legacy, according to the source.
- Prada Group could challenge LVMH as Italy's fashion industry gains dominance, shaping the stakes of the Armani selloff, which is driven by a will requiring sale or IPO within five years.
13 Articles
13 Articles
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Armani Outfits Olympics Team While Preparing to Pass Founder’s Torch
The Winter Olympics will begin on Friday, and this year’s opening ceremony may feel more like a runway than usual. That’s only fitting since the event will be held in the fashion capital of Milan. US athletes will once again be decked out in Ralph Lauren, Team Brazil will be outfitted by Moncler, Canadians will wear Lululemon and Team Italy will sport Armani on its home turf. The outfits are a show of national pride, typically designed by homeg…
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