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Arick Abbou (Iprospect - Dentsu): "the 60-Euro Chatgpt Mpc Is Relevant to Launch"
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For Arick Abbou, Associate Director of Digital Innovation at iProspect (Dentsu), by putting the CPM's bar very high on his conversational agent, OpenAI prepares the ground before starting phase 2, at CPC, which is expected to arrive quite quickly.
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