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Are Americans drinking less beer? Here's what the data shows

U.S. beer market sales fell 3% in 2025 to $113.1 billion, while total production dropped to 148.3 million barrels, the lowest level in the past decade.
The craft beer sector experienced its first decline last year, with a net loss of 307 breweries reducing the total operating count to 9,528, according to Matt Garcia, staff economist for the Brewers Association.
Consumer demand for beer is declining as more beverage options become available, with the non-alcoholic beverage industry now worth about $3 billion.
On Saturday nights, patrons are increasingly choosing non-alcoholic options, with one observer noting that 25% of attendees opted for non-alcoholic beer.
The non-alcoholic sector is projected to reach $5 billion in the next few years, signaling these alternatives are becoming a permanent fixture in the market.

Insights by Ground AI