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Archibald Launches a Range of Dealcoholized Beers Inspired by Charlevoix
Summary by Le Charlevoisien
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The Archibald microbrewery, of the Labatt Canada group, unveils the Territoire Series, its first line of dealcoholized beers. For this first incursion, Charlevoix is placed at the heart of the visual identity and product inspiration. The series draws its inspiration from the landscapes and lifestyles of the Quebec regions. The three cans highlight Charlevoix, alongside two other territories, the Laurentians and the Gaspésie. "Three regions where…
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