Apple’s Pricing Power Under Scrutiny as Tim Cook Signals Potential Cost Increases Amid Tariff Pressures

Apple’s Pricing Power Under Scrutiny as Tim Cook Signals Potential Cost Increases Amid Tariff Pressures

Apple Inc.’s carefully cultivated reputation for premium pricing may face its most significant test in years as Chief Executive Tim Cook declined to rule out raising prices on the company’s flagship products during the company’s latest earnings call. The acknowledgment comes as the tech giant navigates an increasingly complex global trade environment, with tariff threats and supply chain disruptions casting shadows over the world’s most valuable…