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Apple's Eddy Cue Confirms Global F1 Ambitions After Viewership Surge in Year One
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Apple's Eddy Cue Confirms Global F1 Ambitions After Viewership Surge in Year One
The numbers Apple came to Miami with were good. The ambitions it left with are bigger. Speaking at the Autosport Business Exchange Miami ahead of the Miami Grand Prix, Apple SVP Eddy Cue confirmed the company’s first season as F1’s exclusive U.S. broadcaster is tracking well above expectations, telling reporters viewership is “way up” versus last year’s ESPN figures through three rounds. But it’s what followed this news that raised a few eyebrow…
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