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6 Articles
Apple Releases 'Glad I Met You' Short Film Shot on iPhone 17 Pro Ahead of Chinese New Year 2026
Apple’s latest Chinese New Year short film, a ten-minute clip titled ‘Glad I Met You’, arrived right in time for the celebration, shot entirely on iPhone 17 Pro. Director Bai Xue and TBWA\Media Arts Lab Shanghai collaborated to combine live-action footage with Buck’s stunning stop-motion animation. Every aspect in the film’s animated sequences exists in [...]
Director Bai Xue + TBWAMedia Arts Lab Shanghai Bring Pets to Life in Apple's Chinese New Year film
For Chinese New Year, Apple has unveiled Glad I Met You, the latest instalment of its annual Shot on iPhone campaign. Directed by award-winning filmmaker Bai Xue and created by TBWA\Media Arts Lab Shanghai, the film blends live-action and stop-motion animation, captured entirely on iPhone 17 Pro. It follows Lin Wei and a lost dog, Little White, through a series of funny and heartwarming encounters, as they find a home in each other and Lin Wei r…
Mario Romero.- Apple's sales in China are strong and solid, largely thanks to attractive prices, and despite Apple Intelligence's lack of tools, iPhones 17 sales are ranked first, and it is giving a great competition fight against Huawei and Xiaomi in [...] The post Apple strengthens leadership in China and launches Lunar New Year short film filmed with iPhone 17 Pro Max first appeared on TransMedia.
Apple Unveils ‘Glad I Met You’ Film To Herald Chinese New Year Via TBWA\Media Arts Lab
Apple has unveiled its annual Chinese New Year film, ‘Glad I Met You,’ directed by filmmaker Bai Xue and brought to life via TBWA\Media Arts Lab, Shanghai. The short film combines live action with stop-motion animation, captured using the iPhone 17 Pro. The story follows Lin Wei and a lost, talking dog named Little White […]
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