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Apple TV's 25 Best TV Shows You're Probably Not Watching

Apple TV reveals a diverse 2026 lineup including acclaimed originals and new films, emphasizing creators in a fresh ad during its Santa Monica press day.

  • At its 2026 press day, Apple TV rolled out its entire slate while the article's author compiled a list to surface lesser-known titles.
  • Apple's promotion strategy favors organic discovery over heavy marketing, with press access tightly controlled, including restricted recording and QR-vetted audience questions at Santa Monica Barker Hangar.
  • Teasers unveiled Imperfect Women, Margo's Got Money Troubles, Lucky, and Mashable UK's Shannon Connellan praised Shrinking, saying, 'This show is so good it boggles my brain.'
  • Amid growing concerns about AI's effect on creative work, Apple released a new ad spotlighting the human creatives behind its shows, including never-before-seen making-of shots from Shrinking, Ted Lasso, and Severance.
  • Apple expanded its sports rights by becoming the U.S. partner for Formula 1, adding to its MLS and MLB coverage, while local production remains down despite some shoots returning to Los Angeles.
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MacRumors broke the news in United States on Tuesday, February 3, 2026.
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