Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says
Cook said Apple is trying to shield customers as DRAM and storage costs climb and supply shifts toward high-bandwidth memory for AI servers.
- Apple CEO Tim Cook confirmed on Wednesday that product prices will rise due to ongoing memory and storage supply constraints, though he did not specify which devices face hikes.
- Surging AI-driven demand for data centers has squeezed the market, forcing consumer electronics companies into fierce competition for dwindling memory supplies. Groups representing electronics firms warned earlier this month that chip shortages could disrupt supply chains.
- "Unfortunately, price increases are unavoidable," Cook told The Wall Street Journal, noting that while Apple has tried to shield customers, the current DRAM situation has become unsustainable.
- Preparing to hand over the CEO role to John Ternus in September, Cook indicated Apple may use its cash reserves to boost memory supply without building its own factories.
- Recent adjustments to the Mac Mini that dropped base storage options precede broader potential price hikes for future hardware releases. Macs and iPads could see increases sooner than the iPhone 18 launch in September.
237 Articles
237 Articles
The Memory Boom Has Been a Gift to Micron. For Apple, It's Becoming a Problem. Or Is It?
Key PointsApple CEO Tim Cook said in a recent interview that price increases on the company's products are unavoidable.The same memory shortage fueling record profits at chipmakers like Micron is now raising Apple's component costs.Apple's products segment's gross margin slipped last quarter, even as its overall results set March-quarter records.10 stocks we like better than Apple › For more than a year, the shortage of memory and storage chips …
Apple plans to raise prices on its products as the cost of the memory chips it uses has risen sharply, the tech giant's chief executive has announced. Tim Cook, Apple's outgoing chief executive, said the price hikes were "inevitable" as the situation around memory chips had become "unsustainable." He did not say when the prices would rise or which products would be affected. It is also unclear whether the price hikes will affect the iPhone 18, w…
Tim Cook says prices of Apple devices will jump amid memory chip shortage
(ABC) — Amid a global shortage of computer memory and storage chips, Apple CEO Tim Cook is giving customers a heads-up that a price hike on the tech giant’s popular devices is “unavoidable.” Cook said in an interview with The Wall Street Journal that an insatiable appetite for memory chips from artificial intelligence companies has Apple facing a crisis he compared to a “hundred-year flood.” “I’ve never seen anything like it in any area in over …
Apple Joins the High-Tech Price-Hike Club
Nintendo’s price hike for the Switch 2 was the canary in the coal mine. On Thursday, a somewhat apologetic Tim Cook told The Wall Street Journal that consumers should also expect to pay higher prices on Apple products in the near future. Cook didn’t give specifics, but he did call the hikes “unavoidable,” due to an “unsustainable” surge in memory costs. While nobody likes gadget-flation, we imagine at least one person is happy to see the headlin…
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