Apple Ties Samsung at 34% European Share as Market Hits 3-Year Low
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.5 Articles
5 Articles
The figures show it: the mobile market in general suffers from price increases, Apple and Samsung survive
Samsung ties Apple for the top spot in Europe’s smartphone market
Counterpoint Research has published an analysis of the European smartphone market in Q2 2026. According to it, Samsung had a 34% market share, putting it jointly in first place with Apple, which has the same market share. Thatâs despite the smartphone market shrinking 10% YoY overall. Samsung was the number one smartphone brand in Europe during the same period last year too. However, in Q2 2025, the South Korean tech giant had a 31% market sh…
The European smartphone market has just signed its worst second quarter in three years. As sales decline, Apple is making a breakthrough that allows it to return exactly to Samsung's level.
Rising costs and inflation are holding back consumers. Apple remains the sole beacon in a sharply shrinking market. - on macitynet.it Apple holds 34% of the European smartphone market.
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
