US EditionApple Watch and Mac Mini No Longer Advertised as Carbon Neutral, Here's Why
Apple dropped the carbon neutral label globally after a German court ruled against it for greenwashing and new EU rules banning offset-based claims, despite 75% emission cuts per model.
5 Articles
5 Articles
[Digital Daily Reporter Kim Moon-ki] Apple (CEO Tim Cook) has withdrawn its "Carbon Neutral" marketing for its Apple Watch and Mac mini products. This move, a preemptive measure to respond to a German court ruling and European Union (EU) regulations, has been implemented globally. According to US IT media outlets MacRumors and 9to5Mac on the 2nd (local time), Apple removed the "Carbon Neutral" label from the product introduction pages and packag…
Apple Watch & Mac mini no longer listed as carbon neutral after greenwashing concerns
Apple has removed mention of carbon neutrality from Apple Watch and Mac mini packaging, but its 2030 initiative is still underway, with emissions down by 60% overall. Apple no longer markets the M4 Mac mini as a carbon neutral product. Back in 2020, Apple outlined its plan to become carbon neutral across its entire business by 2030. This ambitious strategy encompassed the company's manufacturing supply chain, data centers, and product lines.In S…
Apple's Change of Communication: Apple Watch Series 11 and Ultra are no longer announced as being "carbon neutral". This follows criticisms in Europe. Change for Apple Watch marketing As WatchGeneration points out, nothing has moved on the level of CO2 emissions. Apple Watch Series 11 is [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Stor…
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