Apple Glasses Now Rumored to Follow Rare Strategy for Launch

The smart glasses race is really on now

Apple may be accelerating its smart glasses efforts, but it has a long way to go to surpass Meta’s strong and growing lead.

Apple Glasses now rumored to follow rare strategy for launch

Apple Glasses just got a fresh update on release timing, with the latest rumor indicating Apple plans to use a rare rollout strategy.

Apple is reportedly pulling staff from the Vision Pro to work on its smart glasses

Apple had big plans for the the future of the Vision Pro, but it has reportedly put them on the back burner and has prioritized the development of smart glasses that can compete directly against the Meta Ray-Bans. According to Bloomberg's Mark Gurman, the company told staff last week that it's moving team members working on a cheaper and lighter version of the Vision Pro to accelerate the development of its smart glasses. Apple is apparently dev…

Apple's Smart Glasses Are Now A Bigger Priority Than The Cheaper And Lighter Vision Pro

Apple has apparently shifted focus from developing a lighter version of the Vision Pro headset to a pair of smart glasses that rival Meta's Ray-Ban glasses.

Mark Gurman: Apple is skipping AVP 2 and going straight to glasses | Philip Elmer‑DeWitt

"The company is working on at least two types of smart glasses. The first one, dubbed N50, will pair with an iPhone and lack its own display."

Oppenheimer Believes Apple Ecosystem Is Safe From Meta's AI Smart Glasses For The Next 2-3 Years; UBS Finds iPhone 17 Post-Launch Peak Demand Is Over

Wall Street analysts are out en masse today with their varied takes on Apple's business outlook, commenting on everything under the proverbial sun. From the post-launch peak demand of the iPhone 17 lineup to the implications for Apple's hardware ecosystem from Meta's new AI-enabled smart glasses. Oppenheimer: "It's Too Early To View Ray-Ban Display As An Everyday Wearable Such As Apple Watch, Let Alone A Potential Challenger To Smartphones" Oppe…