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Apple Reverses: MacBook Ultra Would Mean Giving up One of Its Biggest Reluctances

Summary by blogthinkbig.com
When Steve Jobs regained control of Apple in 1997, the company he founded together with Steve Wozniak manufactured twelve different models of Macintosh. One of his first decisions was to simplify that on four product lines based on two axes. Consumer or professional, laptop or desktop. However, the Apple catalog has changed a lot since then. And although that rule is still used, it is becoming increasingly complicated. An example. The future Mac…
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When Steve Jobs regained control of Apple in 1997, the company he founded together with Steve Wozniak manufactured twelve different models of Macintosh. One of his first decisions was to simplify that on four product lines based on two axes. Consumer or professional, laptop or desktop. However, the Apple catalog has changed a lot since then. And although that rule is still used, it is becoming increasingly complicated. An example. The future Mac…

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blogthinkbig.com broke the news on Wednesday, June 3, 2026.
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