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Apple Reportedly Will Raise iPhone Prices, but Just How Much?

  • Apple is reportedly preparing to increase prices for its upcoming Pro models, marking a shift after the company kept last year's lineup largely unaffected by recent revisions.
  • According to Bloomberg, Apple is monitoring competitors Samsung and Google, who recently raised flagship prices by around $100 amid rising costs for DRAM and NAND storage components.
  • A $100 increase would push the starting price of the Pro to around $1,199, representing an increase of roughly 9 percent compared with the previous model.
  • Earlier reports suggest a Rs 10,000 premium in India, while the standard Pro and Air models could also see price increases following recent adjustments to other product categories.
  • Next month, the company is expected to unveil the new Pro, Pro Max, and a book-style foldable model alongside new Apple Watch and AirPods models.
Insights by Ground AI

43 Articles

Lean Right

It wouldn't be surprising if Apple's flagship starts at ₹2 lakh in the future. Given the rapid rise in smartphone prices, this seems likely. According to recent reports, Apple may make its iPhone even more expensive.

Lean Right

Analyst projections anticipate a price jump in Pro models, while the most accessible version of the new generation would just arrive in 2027

·Vicente López, Argentina
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Bias Distribution

  • 40% of the sources lean Right
40% Right

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PC Mag broke the news in New York, United States on Tuesday, August 18, 2026.
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