Apple's Quiet Push Into Game Controllers: Beats Brand, iPhone Focus and Years in the Making
Bloomberg’s Mark Gurman said Apple is testing two devices with standard gaming controls as it explores a new product category.
- Apple is reportedly developing two proprietary gaming controllers that may launch under the Beats brand, marking the company's expansion into new gaming hardware territory.
- Last week, MacRumors identified references to two first-party devices codenamed T6502 and T1057 in code, revealing active development of the hardware.
- Supervised by Beats executives, the project expands gaming options beyond third-party controllers like Backbone One and SteelSeries Nimbus currently sold in the Apple Store.
- Bloomberg's Mark Gurman reported that using the Beats brand allows Apple to target a broader audience through more affordable materials and styling than typical Apple products.
- Although code revealed hardware components including dual thumbsticks, shoulder buttons, and D-pads, no official release timeline has been announced for the Apple-developed accessories.
54 Articles
54 Articles
Apple Could Launch 2 Gaming Controllers for iPhone With Beats Branding
Both controllers are expected to feature the standard controls found on modern gamepads. These include a D-pad, dual thumbsticks, shoulder buttons, analogue triggers, and Home and Menu keys. The two gamepads are likely to offer a familiar control layout for gamers. They could come with a D-pad, two analogue sticks, shoulder controls, analogue triggers, and dedicated Home and Menu buttons.
Apple's Quiet Push Into Game Controllers: Beats Brand, iPhone Focus and Years in the Making
Apple has developed two game controllers for iPhone over the past year, likely to launch under the Beats brand with haptics, motion sensors on one model and competitive pricing. The project aims to capture share in a market dominated by third-party accessories while boosting engagement across Apple gaming platforms.
Apple may launch iPhone game controllers under Beats brand: Report
Apple may soon launch a new game controller aimed at iPhone gamers, but it may not carry the Apple logo. The controllers are reportedly being developed under the Beats brand, with two models already spotted in Apple’s software code.
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