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Apple iPhone Prices Have Quadrupled Since 2008. Here's What's Driving up Costs.

Apple says memory-chip shortages and AI-driven supply costs are pushing iPhone prices higher as the new iPhone Duo tops $3,000 with storage.

  • On Wednesday, Apple announced it will raise prices on new and older iPhone models by $100 as AI-related inflation pushed up supply costs for critical components.
  • High demand for Memory chips in AI-related data centers has triggered a global shortage; Former Apple CEO Tim Cook called it a "100-year flood" in pricing.
  • Since Apple introduced second-generation models in 2008, base-model prices have quadrupled from $199 to $799. Nowadays, the least expensive brand-new model sells for $699.
  • Apple unveiled its priciest model to date, the Duo, which starts at $1,999 and can reach up to $3,199 depending on built-in storage capacity.
  • When carriers like Verizon, Sprint, and T-Mobile stopped subsidizing device costs, customers had to pay the full $650 price instead of the $199 upfront price.
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Apple iPhone prices have quadrupled since 2008. Here's what's driving up costs.

Apple raised prices on new and older iPhones by $100 as AI-related inflation pushed up supply costs.

·Baltimore, United States
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Lean Right

Apple raised the price of the iPhone 17 by $100 after introducing its new generation of phones on September 9.

·Guayaquil, Ecuador
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Apple did not announce a new base model, but in return, the price of last year's model starts at four euros in Hungary.

Apple raised prices for older models after the iPhone 18 Pro series hit the market. Contrary to the usual way in which the prices of older models drop when new phones arrive, the iPhone 17, iPhone 17e, iPhone Air, iPhone 16...

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Živě.cz broke the news on Friday, September 11, 2026.
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