Apple’s 2,275% Gain Under Tim Cook Is a Tough Act for John Ternus to Follow
Cook praised Apple staff and said he has enormous confidence in John Ternus as the company faces major supply chain and artificial intelligence challenges.
- Today, CEO John Ternus officially began his tenure as Apple's leader, succeeding Tim Cook, who led the company for 15 years following Steve Jobs's death.
- Under Cook, Apple became a technological juggernaut with market value exceeding $4.5 trillion, while expanding product lines including the Apple Watch, AirPods, and Mac.
- In his farewell, Cook praised the Team as "extraordinary" and credited them for collective success, stating they helped make it possible to leave a "dent in the universe."
- CEO John Ternus faces his first major test in just over a week when Apple hosts its "Surprise and shine" event to reveal its first foldable Ultra.
- Apple faces mounting challenges, including competitive pressure on artificial intelligence and a recent price increase across most products due to a memory crisis buffeting the tech industry.
36 Articles
36 Articles
Why Is Tim Cook Stepping Down as Apple CEO Right Before the Big September Product Launch Event?
Tim Cook stepped down as Apple CEO on Tuesday, 1 September 2026, ending 15 years at the helm just eight days before the company's major September product event in Cupertino, California. John Ternus has succeeded him as chief executive, although Cook is not leaving Apple and has instead become executive chairman. The timing places Ternus in charge for Apple's 9 September event, when the company is expected to unveil its next generation of iPhones…
The last, iconic "Good Morning!" had pronounced it in June, in front of the audience of developers who helped to grow and prosper. But it is today, September 1, that Tim Cook officially resigns from the role of CEO. It closes a period of 15 years, in which a man of numbers, pragmatic and shrewd, took [...] The article "You told me that your mother was saved by the Apple Watch and you give me to think because something you care about does not wor…
John Ternus starts his journey as Apple CEO today, ending Tim Cook's 15-year tenure
John Ternus officially begins his journey as Apple’s CEO today, September 1, taking over from Tim Cook after the latter's 15-year tenure. The veteran hardware executive becomes only the third person to lead Apple in the modern era, following Steve Jobs and Cook.
Tim Cook left the position of Managing Director of Apple after 15 years, saying goodbye to collaborators through a video posted on Instagram and a message on X. "I am transmitting a lot of love to the Apple community on my last day as CEO.
John Ternus will have to give back momentum to a company that is already very strong, in a moment of great changes and artificial intelligences
Today Tim Cook steps down as Apple CEO — I've been an Apple computing journalist since 2004, here are the 5 ways that Cook changed Apple for the better
Tim Cook has stepped down as CEO of Apple. Here's a look back at how he changed the company over the last 15 years.
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