US EditionApple at 50: Mike Markkula, Apple's second CEO was as important as Steve Jobs
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Apple at 50: Mike Markkula, Apple's second CEO was as important as Steve Jobs
Neither of Apple's first two CEOs are particularly remembered next to the likes of Steve Jobs, John Sculley, or Tim Cook, yet Mike Markkula, Apple's second CEO, certainly should be.Mike Markkula (right) with Steve Jobs in the 1970s — image credit: allaboutstevejobsMichael Scott was the first CEO of Apple, but he was hired by Mike Markkula. And then if not exactly fired, he was at least pointed toward the door by Markkula.Without Markkula, there …
On the verge of half a century, Apple not only looks back with corporate nostalgia: it is fine-tuning its narrative to remain relevant in an industry where innovation is no longer enough if it is not accompanied by cultural significance. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, the company has built one of the most consistent accounts of technological capitalism: that of permanent disruption. From Apple II to iPhon…
In Apple's popular story, the spotlights remain on Steve Jobs, Steve Wozniak, or the CEOs John Sculley and Tim Cook. Yet, another name deserves a place at the forefront of the apple brand's history: Mike Markkula. Arrived at Apple at the end of 1976, this [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) Article Apple is 50 years old:…
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